1. Who we are
FifeFusion Ltd is a private limited company registered in England and Wales. Our registered office is 3rd Floor, 45 Albemarle Street, Mayfair, London, W1S 4JL, United Kingdom.
2. Information we collect
Depending on how you work with us, we may collect:
- Business contact details and correspondence.
- Account identifiers, permissions and configuration supplied by an authorised customer.
- Campaign metadata, reporting metrics, app events and monetisation signals needed to deliver an agreed service.
- Technical, security and activity logs used to operate, protect and audit our systems.
- Basic website request data such as IP address, device and browser information.
3. How we use information
We use information to respond to enquiries, provide and improve contracted services, operate customer-approved workflows, troubleshoot issues, maintain security, keep activity records and meet legal or platform-policy obligations.
4. Lawful bases
Where UK data-protection law applies, we process information to perform a contract, take requested pre-contract steps, pursue our legitimate interests in running and securing our business, comply with legal obligations or act on consent where consent is the appropriate basis.
5. Platform data
When a customer authorises access to a third-party platform such as Meta, we use platform data only for the customer-approved purpose—for example reporting, campaign management, account diagnostics or workflow automation. Access can be revoked through the relevant platform. Customers may also request deletion using our data deletion instructions.
6. Sharing
We do not sell personal information. We may share limited information with infrastructure and service providers, advertising platforms acting on customer instructions, professional advisers or authorities where needed to provide the service, protect rights, maintain security or comply with law.
7. International transfers
Some suppliers or platforms may process information outside the United Kingdom. Where required, we use recognised safeguards such as adequacy regulations or appropriate contractual protections.
8. Retention and security
We retain information only for as long as needed for the purpose collected, an active customer relationship, security, dispute handling or legal requirements. We use reasonable organisational and technical safeguards appropriate to the information and service.
9. Your rights
Depending on the circumstances, individuals may have rights to access, correct, erase, restrict or object to processing, obtain a portable copy, withdraw consent and complain to the UK Information Commissioner's Office. These rights can be subject to legal limits.
10. Cookies and children
This site does not use advertising cookies. Essential hosting and security technologies may operate to deliver the site. Our business services are not directed to children.
11. Contact and changes
We may update this policy as our services or legal requirements change. For privacy questions or rights requests, email[email protected].